Keep the title tag as simple as possible and as short as possible (less than 10 characters)
Do not repeat the keywords in title
Stop Words /Poison Words
Search engines categorize the pages containing certain keywords as offensive or not useful to the reader. They call those words as stop words or poison words and the occurrence of such words anywhere in your document title, description or content could poison the ranking of your page.
The following document provides a list of such poison words and it is better to avoid them in your pages.
Meta Tags
Next to the title tag, meta tags represent strategic importance. In each page, use meta description tags and meta name tags.
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