We are living in the age of Google now. For anything and everything, people tend to do a Google Search. While in need for services and solutions for business challenges, people do a quick search to get what they want. Businesses that appear top on web search could reap huge revenue and profits.

Search Engine Optimization (SEO) deals with the technique of writing/organizing web content in such a way that your web pages appear top on web search results and bring more traffic to your web site. This tutorial explains the ways of optimizing your web pages for better search results, the basic concepts of SEO and the tools involved.